Duncan Jones

Duncan
Jones
established
a
notorious
reputation
for
controversial
fare
in
the
advertising
arena,
started
out
as
a
wild‐cam
operator
for
Tony
Scott
(director
of
Spy
Game,
Enemy
of
the
State,
Top
Gun
and
Crimson
Tide),
before
going
on
to
work
as
an
AD
for
cerebral
promo
and
commercials
 director
Walter
Stern.
After
a
stint
in
the
computer
games
biz,
Duncan
created
the
CG/live
action
commercial
Blade
Jogger,
which
won
a
top
award
at
the
UK’s
Kodak
Student
Commercial
Competition,
and
his
short
film
Whistle,
which
has
screened
at
festivals
around
the
world
and
numerous
times
on
Film
Four
in
the
UK.
After
a
period
shooting
low
budget
music
videos,
Duncan
earned
an
opportunity
to
shoot
his
first
big
budget
commercial
with
advertising
guru
Trevor
Beattie. The
result
 was
 Britain’s
 longest
 primetime
 commercial…
 and
 possibly
 the
 most
 unusual
 advertising
hoax
ever
broadcast
in
the
UK
causing
a
flood
of
newspaper
inches
as
its
 authenticity
was
investigated.
Trevor
and
Duncan
immediately
hit
it
off,
and
when
 Trevor
 left
 to
 start
 his
 own
 agency,
 he
 invited
 Duncan
 to
 join
 him
 at
 BMB
 as
 a
 creative/in
 house
 commercials
 director
 and
 all
 round
 ideas
 person.
 
 Their
 initial
 offering,
the
90‐second
French
Connection
woman
on
woman
fight
fest
“Fashion
v
 Style”
caused
such
controversy,
it
made
front‐page
news
and
was
subsequently
named
 a
finalist
at
the
prestigious
2006
Cannes
Lions.