Poster One Sheet for Nowhere Boy: Weinsteins Want Kick-Ass Fans to Take Notice

If the same fanboys who come out to support Lionsgate’ Kick-Ass this weekend take notice of the poster below, then the Weinsteins might have added one more demo to a film which appears to be destined for people over 30. It’s no accident that the poster one-sheet for Aaron Johnson’s starring vehicle was shipped out to film news publications late yesterday, and while I’m not sure what one film’s success can do for another film’s awareness (I’ve seen worse examples with the home vid market), it’ll do good for the young actors’ push forward. Johnson will be in Cannes next month with Chatroom.

Matthew Vaughn’s homage to the superhero is an irrelevant, overhyped film that will receive a veto vote this weekend and get a sequel greenlight probably next Monday. I’d argue that Johnson struggles with the material, while prior to shooting the secret identity film, he did a formidable job in the big shoes of John Lennon. Here’s the poster one sheet – which does take aim at the babyboomer crowds with the “Penny Lane” and a Strawberry Fields mention.

Written by Matt Greenhalgh, Nowhere Boy is based on John Lennon’s sister Julia Baird’s book Imagine This: Growing Up With My Brother John Lennon. Imagine… John Lennon’s childhood. Liverpool 1955: a smart and troubled fifteen year-old is hungry for experience. In a family full of secrets, two incredible women clash over John (Aaron Johnson): Mimi, the buttoned-up Aunt who raised him, and Julia, the prodigal mother. Yearning for a normal family, John escapes into the new and exciting world of rock n’ roll where his fledgling genius finds a kindred spirit in the teenage Paul McCartney. Just as John begins his new life, tragedy strikes. But a resilient young man finds his voice – and an icon explodes into the world.