63rd Cannes Chooses Juliette Binoche as Poster Child

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The actress whose left an imprint on cinephiles for her turns in Leos Carax’s Les amants du Pont-Neuf, Kieslowski’s Three Colors Blue, Anthony Minghella’s The English Patient, a pair of Haneke films, and recently worked for Hou Hsiao-hsien and Olivier Assayas is such an integral part of the Cannes film festival that he make sense to plaster her all over the Croisette.

Juliette Binoche is already making the trip to the festival for Abbas Kiarostami’s Certified Copy (not confirmed, but a sure thing), so it just makes sense to celebrate the actress via and make her Cannes poster child.

Variety are the ones to show off the poster (congrats to the trade publication on being the first!). Here’s what Cannes has to say about this year’s spokesperson.

Un femme, un mystere, un poster.

Juliette Binoche is seen painting with light, with the word “Cannes” superimposed on her illuminated artwork.

The photo was taken by Brigitte Lacombe, the N.Y.-based French photog. The fest says Binoche is an allegorical figure of cinema “who gives life to the image with a single stroke of her luminous brush.”

The fest calls this a “series of heroines as representations of screen mysteries.”

Cherchez la femme.

My favorite poster over the years was actually last year’s homage to Michelangelo Antonioni’s l’avventura, here is a pic of the film frame they copied for the poster, and this year version to the left.

63rd Cannes poster Juliette Binoche

Eric Lavallée
Eric Lavalléehttps://www.ericlavallee.com
Eric Lavallée is the founder, CEO, editor-in-chief, film journalist, and critic at IONCINEMA.com, established in 2000. A regular at Sundance, Cannes, and Venice, Eric holds a BFA in film studies from the Mel Hoppenheim School of Cinema. In 2013, he served on the narrative competition jury at the SXSW Film Festival. He was an associate producer on Mark Jackson’s "This Teacher" (2018 LA Film Festival, 2018 BFI London). He is a Golden Globes Voter, member of the ICS (International Cinephile Society) and AQCC (Association québécoise des critiques de cinéma).

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