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Attention to Detail: Pinot Noir & sneakers sales take off!

Apparently, it’s not only the Halloween industry that benefits from the product placement capabilities of the silver screen. Hordes of amateur folk have made their way to the Californian wine valley – inspired by Alexander Payne’s Sideways, the current en vogue travel destination sees organized tours making the rounds around many of the film’s locations – including the famed restaurant the Hitching Post. But while sales of Pinot Noir have shot through the roof, there is an even more interesting cult reaction going on. After the Kill Bill franchise with the head-to-toe yellow attire, it appears that a make-it-your-own-shoe phenomenon has transpired. A major foot fetish has been created thanks to the quirky Bill Murray character and Wes Anderson’s intricately detailed The Life Aquatic of Steve Zissou. In it, Murray’s Zissou sports his very own modeled shoe – the “Adidas Zissou”, which has prompted thousands of fans to create their very own shoes modeled after the famed feet. Over at H list you can create your own pair, or you can find them easily on ebay.

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Eric Lavallée is the founder, CEO, editor-in-chief, film journalist, and critic at IONCINEMA.com, established in 2000. A regular at Sundance, Cannes, and Venice, Eric holds a BFA in film studies from the Mel Hoppenheim School of Cinema. In 2013, he served on the narrative competition jury at the SXSW Film Festival. He was an associate producer on Mark Jackson’s "This Teacher" (2018 LA Film Festival, 2018 BFI London). In 2022, he was a New Flesh Juror for Best First Feature at the Fantasia International Film Festival. Current top films for 2023 include The Zone of Interest (Glazer), Inside the Yellow Cocoon Shell (Pham Thien An), Totem (Lila Avilés), La Chimera (Alice Rohrwacher), All Dirt Roads Taste of Salt (Raven Jackson).

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