5. FANTASTIC MR.FOX (U.S. Theatrical Poster)
Distributor: 20th Century Fox
Tagline: DIG THE LIFE FANTASTIC
Comments: Even at a glance, you know this is a Wes Anderson film. The typography used is as much a signature of the director’s work as the family themes that tie into his films. Suggesting this might be the animated companion to The Royal Tenenbaums, it appeals primarily to fans of Anderson’s work and is perhaps a little too dark and detailed for to catch an ankle-biters eye. This was probably a smart move since marketing Fantastic Mr.Fox solely to typical animated film audience would have only lead to disappointed and restless kids and angry parents who didn’t know what they got themselves into.
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