2. Black Swan (U.S Theatrical Poster)
Distributor: Fox Searchlight
Tagline: None.
Comments: She’s a beauty. While I could be talking about Natalie Portman, I’m specifically addressing the features of our number 2 pick as the best poster of 2010. Soft-focus in some spots and menacing in others, the Bemis Balkind designed one-sheet draws you into the character. The darkness surrounding of the character’s blood-shot eyes clashes with the resounding angel-like quality of the prominent white color. Her gaze follows yours in a Mona Lisa-like stance, expressionless until your gaze drifts and you see a smirk or a scowl or hideous disdain. There is no Natalie Portman in this image, only the character she is playing and the poster carries this resounding holographic quality where you can look at it several times over and almost see the expression change. Aside from the actual title, the copy is muted and is not distracting, allowing the words “Black Swan” to stand at a subtle prominence. I’m not sure if it was intentional or not (although everything about this posters feels intentional), but I love how the title words rest in the shadow of her clavicle, as if to hide or cover her frailty.
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