Gondry’s Be Kind Rewind poster one-sheet revealed

Today's first look of the Be Kind Rewind poster is a reminder to the many of us VHS and Beta warriors that consummated hundreds of films on cassette form: home video was and still is a great way to savior film history. While Michel Gondry doesn't dip into Casablance territory with  his latest, this Sundance selection will appeal to many viewers out there.

The story, by Gondry, follows a junkyard worker (Black) who attempts to sabotage a power plant that he believes is melting his brain. But his plan goes awry and the magnetic field he creates erases all of the videotapes in the local video store where his best friend works (played by Mos Def) – who works there and his co-worker (Diaz). Fearing that the mishap will cost his friend his job, the two team to keep the store's only loyal customer — a little old lady (Farrow) with a tenuous grasp on reality — from realizing what has happened by re-creating and refilming every movie that she decides to rent – a long line of films including “The Lion King,” “Rush Hour,” “Back to the Future” and “Robocop”.