In one of the chaptered sections of Robert Kenner‘s Food, Inc., a screen title with the word veil becomes interchangeable with the word evil. The doc, an examination of many questionable practices of the food industry does a great job at painting the corporations as bad guys – and rightly so, but unfortunately doesn’t take the same critical viewpoint towards the organic food industry.
The Lemon of the Week goes not to the doc film, nor the production companies (Participant Media and River Road Entertainment) and nor does it go to Stonyfield Farm who benefit from the I’ll scratch your back if you scratch mine type of arrangement, but rather it goes to Magnolia Pictures for not being a bit more vigilant in choosing a promotional partner. Allowing a corporation to ship out “10 million cups of its yogurt in dairy cases throughout the U.S – The Hollywood Reporter June 11th” displays a partiality towards a company that might not be owned by one of the food conglomerates but isn’t necessarily greener, is profit driven enough to work with Walmart and aren’t ethically and/or morally more correct than the competition. The term “organic” has a veil of its own.
