Top Posters of 2010: #4. The Social Network

Date:

4. The Social Network (U.S Theatrical Poster)

 

Distributor: Columbia Pictures
Tagline: “You don’t get to 500 million friends without making a few enemies”
Comments: Probably the most discussed piece of movie artwork in 2010, the Kellerhouse folks once again prove that they are in the know, and in the now with this campaign. How many other movie poster campaigns can you think of where the film’s title isn’t a dominant feature? Here it is almost invisible next to Jesse Eisenberg’s Mark Zuckerberg mug shot-like face and the massive font of the tagline. The blue, distinctly facebookish band, nearly disappears while you read the tagline, but then it slowly appears and when you finally see it and twist your head to read it, you can’t help but smile. The subtlety is not a negative. This poster is brilliant. Daring, serious and silly all at once. The near dumbfounded look on Jesse’s face, staring through the pane of text like a deer in the headlights or a genius on a war path. I “Like”.

 

Share post:

NEWSLETTER SIGNUP

Popular

More like this
Related

It Was Just an Accident | 2025 Cannes Film Festival Review

Phantom Limb: Panahi Treads Ripples of Retribution Jafar Panahi continues...

2025 Cannes Critics’ Panel: Day 8 – Mario Martone’s Fuori

In an even split, and in two different waves,...

2025 Cannes Critics’ Panel: Day 8 – Jafar Panahi’s ‘It Was Just an Accident’

Jafar Panahi might be more synonymous with Berlin say...

Aisha Can’t Fly Away | 2025 Cannes Film Festival Review

Buliana Simon Shines In Gritty Immigrant Story That Struggles...