Top Posters of 2010: #5. Devil

Date:

5. Devil (U.S Theatrical Poster)

 

Distributor: Universal Pictures
Tagline: “Bad things happen for a reason”
Comments: Horror movies sure make for some impressionable posters. Luckily the emphasis on the arrow pointing down in this one sheet isn’t indicative of the film’s quality or the person championing the film (from the mind of M. Night Shyamalan). Designed by Bemis Balkind (who also released this cool-looking inverted cross and looming elevator), the team had a wealth of imagery to choose from, but sometimes not having a name cast is a good thing and going for simplicity can be more alluring than a one-sheet full of B-listers. Grabbing onto the elevator buttons, the down button in particular, and using it in the title, glowing a demonic red, was sheer brilliance. Simple, clean and terrifying.

 

Share post:

NEWSLETTER SIGNUP

Popular

More like this
Related

Love (Kjærlighet) | Review

Ain’t Nothin’ But Sex Misspelled: Haugerud Continues Quiet, Earnest...

Sister Midnight | Review

Crazy On You: Kandhari’s Strange Fantasy of Madness It’s been...

The Damned | Review

The Damned Do Cry: Minervini Details a Doomed Mission For...

Exclusive Clip: It’s Chill Vibes (for Now) in Pedro Pinho’s ‘I Only Rest In The Storm’

After premiering The Nothing Factory in the Directors' Fortnight...