5. Devil (U.S Theatrical Poster)
Distributor: Universal Pictures
Tagline: “Bad things happen for a reason”
Comments: Horror movies sure make for some impressionable posters. Luckily the emphasis on the arrow pointing down in this one sheet isn’t indicative of the film’s quality or the person championing the film (from the mind of M. Night Shyamalan). Designed by Bemis Balkind (who also released this cool-looking inverted cross and looming elevator), the team had a wealth of imagery to choose from, but sometimes not having a name cast is a good thing and going for simplicity can be more alluring than a one-sheet full of B-listers. Grabbing onto the elevator buttons, the down button in particular, and using it in the title, glowing a demonic red, was sheer brilliance. Simple, clean and terrifying.
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