I hated Teeth (you can read my Sundance review here). But plenty out there in the audience during the film's world premiere loved it (including our own Jameson Kowalczyk (you can read his review here). What I could admire was Jess Weixler's performance and from a P&A perspective, I must have thought: this is either a marketers' dream or nightmare. If the film was kept intact then it is perhaps the strongest reason why Lionsgate Films and the The Weinstein Company who co-bought the pic, didn't know how to handle it, and then abandoned it. Great concept but ultimately a tough territory to navigate with the review board peering over them.
Almost a full year later and it will resurface under the Roadside Attractions banner. Today we've received the teaser poster and trailer – and even though I didn't care for the horror comedy I do have a stronger opinion about how future audiences should come to embrace/learn about it.
The sales poster that appeared at the Sundance and other sales markets such as Berlin (view here) got the point across, but I'm afraid that the new teaser poster and the trailer that we've added to Youtube make this come across like a traditional horror flick. Enjoy and compare notes and those who eventually get to see it might come to the same conclusion as mine. This is a horror-comedy, and not a strictly horror film as this campaign might allude to.
