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Weekend Box-Office Report: February 8-10 Fool’s Gold manages a hefty haul

Weekend Top 10

# Title GROSS % Chg. Theaters Weeks AVG Total Distributor
1 Fool’s Gold $22.0M 3,125 1 $7,043 $22.0M Warner Bros.
2 Welcome Home, Roscoe Jenkins $17.1M  — 2,386 1 $7,178 $17.1M Universal
3 Hannah Montana / Miley Cyrys: Best of Both Worlds Concert Tour $10.5M -66.2 687 2 $15,295 $53.4M Buena Vista
4 The Eye $6.6M -46.6 2,470 2 $2,684 $21.5M Lionsgate
5 Juno $5.7M -18.4 2,321 10 $2,466 $117.6M Fox Searchlight
6 27 Dresses $5.7M -33.2 2,841 4 $2,006 $65.4M Fox
7 The Bucket List $5.3M -20.6 2,753 7 $1,939 $75.1M Warner Bros.
8 Rambo $4.1M -42.3 2,717 3 $1,512 $36.5M Lionsgate
9 Meet the Spartans $4.1M -44.5 2,446 3 $1,665 $33.9M Fox
10 There Will Be Blood $4.1M -12.5 1,620 7 $2,514 $26.8M Paramount Vantage

You fools!  Hollywood has had you once again.  I can forgive the hysterical teenage girls for rushing out to see the Hannah Montana concert last weekend but Fool’s Gold?  This formulaic romantic adventure comedy with supposedly established screen couple Matthew McConaughey & Kate Hudson (since when does working together twice in five years constitute established?) somehow managed to plot its course toward a $22 million gross.  Next time you’re scouring the multiplex for sunken treasure, make sure you have the right map in hand.

Not shockingly, Welcome Home, Roscoe Jenkins opened in second.  Playing on 700+ less screens than Fool’s Gold, the latest Martin Lawrence vehicle averaged slightly higher returns and placed strongly with $17 million.  What is shocking, is that these two films earned almost more than the rest of the Top 10 combined.  You can stay home people.  You don’t have to see it just because it’s there.

The chart’s two major Oscar contenders continued to post the smallest declines in the Top 10.  Juno squeaked past 27 Dresses to keep its spot in the Top 5 in its 10th week of release.  And in what could be its last week in the Top 10, There Will Be Blood added another handful of screens and saw its returns decline a slight 12%.  While Juno is the clear audience favorite amongst the five nominees for Best Picture, the four other nominees (Michael Clayton, Atonement and No Country for Old Men) are all holding up very well in their limited runs.

This week’s highest per screen average belongs to Academy Award winning short film director, Martin McDonagh, with his first feature, the Colin Farrell starrer, In Bruges.  The film opened below the Top 20 but managed a haul of $471,000 on just 28 screens, for a potent average of $16,821.  Opening just one spot ahead of it with an embarrassing per screen average of $527 is Vince Vaughn’s Wild West Comedy Show: 30 Days & 30 Nights – From Hollywood to the Heartland.  The title is just as long the film feels. 

Last week’s record setting champ, Hannah Montana / Miley Cyrus: Best of Both Worlds Concert Tour was set to close this weekend in its one-week exclusive engagement.  For some reason though, Disney couldn’t rationalize shutting down a movie that made over $42 million in its first week of release.  The film fell off by 66% but as it was originally mandatory to check it out last weekend, this is none too surprising.  Besides, it still doubled the per screen average of any film in the Top 10.

Next Week: Bring on the love!  Ryan Reynolds schools young and impressionable Abigail Breslin on the elusive emotion in Definitely, Maybe.  If you’re looking to keep it a little more real, then you can Step Up 2 the Streets.  And for those who find themselves alone of Valentine’s Day – Jumper?  I don’t like what that implies.

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