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What Would Jesus Buy?: Trailer

If by any chance you’ve managed to come within window-shopping distance of a department store, strip mall, or you name it this past weekend – you’ll see that Halloween orange, brown and black-like colors have been replaced by candy cane ugliness.

Eric Lavallée

Published on November 11, 2007

If by any chance you've managed to come within window-shopping distance of a department store, strip mall, or you name it this past weekend – you'll see that Halloween orange, brown and black-like colors have been replaced by candy cane ugliness.

The perfect counter-programming documentary in time for the yuletide season, What Would Jesus Buy? will get a jump into theaters (this Friday, November 16th – approximately the same time that all stores will modify their in-store decors). Later this week Laura Newman interviews the Rob VanAlkemade in an “interview-first” here on IONCINEMA.com. Stay tuned.

To get into the full shopapocalyse mode click on the poster below to watch the film's trailer or take a detour at the film's official site.

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Eric Lavallée

Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at IONCINEMA.com (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).