You would never know there was an economic crisis going on if you just looked at this year’s box office results. For the second week in a row, the highest drop off was just over 30% and that wasn’t even for the critically lambasted Pink Panther 2. No, there was plenty to celebrate this weekend with Valentine’s Day falling on the biggest date night of the week and Friday the 13th returning to theatres just in time to have the release day coincide with the film’s title.
Anne Thompson's article earlier today reminds me that not everyone isn't in on the joke just yet, and contrary to her thoughts on the matter -- not only did Phoenix haphazardly inject some life into a film that was released VOD several weeks before getting its theatrical send off this weekend (if I'm Magnolia Pictures' marketing people I'm extremely happy) but he managed to hype up the "character" piece he devised with buddy Casey Affleck.