Brad Sorensen

I’ll be completely honest. I know nothing about this Urszula Antoniak's debut film, but if I were in passer-by mode I'd have a ton of questions which is usually the sign of a great one sheet. Taken from the international one-sheet, the still is full of mystery and intrigue. Why is this red siren spooning in such a manner? Going by the fact that Stephen Rea has top billing and I’m a great guesser of genders by forearm and wrist, we can assume that this is the person she left for Rea or this is Rea. Is it a corpse or is the mummy depressed and avoiding her? How does the title relate to what she may or may not have done?

This poster sticks with me. It lingers and haunts. I love the choice of font, the boldness of the letters and particularly that the central character stands in front of the title. Regardless if IFC simply grabbed from the U.K Quad, I love the titling, a sort of "stay out" cautionary sign that of course addresses the situation in which Isabelle Huppert's character find herself in.

’m a sucker for clever one sheets - but I guess with 127 Hours, I wasn't "looking" at the poster the right way. The conundrum was solved after thinking about why the elements (James Franco and boulder) in the poster weren't according to the film's plot...and then the whole sand through the hourglass kicked in.

Anyway you slice it, there is so much going on in this triptych display, perhaps too much. The fantastical, deafening re-imagining of Shakespeare is an eye-catching advertisement with it's muted saturation of the colors treatment to the trio of characters spread across the three horizontal frames in the four (or perhaps three) classical element splendor. I find it exciting, alluring and evocative all at once, too bad that after three weeks, it looks like a title that cost 20 million to make and will have made less than half a million by the time Disney pulls the plug will soon be admired on DVD cover boxes.

Before the movie went to South by Southwest, I met with Lena and Alicia Van Couvering, one of Tiny Furniture's producers, to discuss how we would use promotional materials to get festival-goers excited about the movie. Alicia and I came up with a "guerilla flyering" campaign. We made several 8.5 x 11 flyers with big, bold quotes from the film like "My heart is so broken and my vagina hurts so much"