9. 127 Hours (Theatrical Poster)
Distributor: Fox Searchlight
Tagline: Every Second Counts
Comments: I’m a sucker for clever one sheets – but I guess with 127 Hours, I wasn’t “looking” at the poster the right way. The conundrum was solved after thinking about why the elements (James Franco and boulder) in the poster weren’t according to the film’s plot…and then the whole sand through the hourglass kicked in. It’s a daring poster just like the film – when you tell a true story where almost everyone going in already knows the ending, you need to find a clever hook that captures the imagination of the viewer with the type of poster that taunts the viewer into daring them to see the length of pain and torture one human can endure.
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