Twin Poster release for Standard Operating Procedure

With less than a month away from a NYC/L.A. release, Sony Pictures Classics have finally delivered the poster artwork for Errol Morris’ Standard Operating
Procedure. The double poster campaign below and the accompaying tag lines are blakc-humorred incendiary comments about the famed Abu Ghraib pictures – put it is also a teaser of sorts reminding the viewer that there is more to the pics than the pictures themselves.

A story about young people sent to war, a cover-up,
and a story of how a small group of lowly soldiers were blamed for policy
decisions and a war out of control. The official synopsis describes the time and place best: “a dangerous, disordered place. Understaffed, undersupplied, under unremitting
mortar attack, but nonetheless, it was no accident that these abuses happened.
The film explores the context of these photographs. The story of the
photographs. Why were they taken? What was happening outside the frame?
Everybody knew about the photographs but no one knew what the photographs were
about. Morris’ goal here was to talk to the soldiers who took the photographs
and who were in the photographs – to understand the photographs and the people
who took them”.