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Weekend Box-Office Report: February 1-3: Touchdown: Hannah Montana!
Weekend Top 10
| # | Title | Gross | % Chg. | Theaters | Weeks | AVG | Total | Distributor |
| 1 | Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour | $29.0M | — | 683 | 1 | $42,459 | $29.0M | Buena Vista |
| 2 | The Eye | $13.0M | — | 2,436 | 1 | $5,336 | $13.0M | Lionsgate |
| 3 | 27 Dresses | $8.4M | -37.1 | 2,976 | 3 | $2,822 | $57.1M | Fox |
| 4 | Juno | $7.45M | -26.6 | 2,475 | 9 | $3,010 | $110.3M | Fox Searchlight |
| 5 | Meet the Spartans | $7.13M | -61.5 | 2,643 | 2 | $2,695 | $28.3M | Fox |
| 6 | Rambo | $7.0M | -61.5 | 2,764 | 2 | $2,532 | $29.8M | Lionsgate |
| 7 | The Bucket List | $6.85M | -35.0 | 2,915 | 6 | $2,349 | $67.7M | Warner Bros. |
| 8 | Untraceable | $5.4M | -52.4 | 2,368 | 2 | $2,280 | $19.5M | Screen Gems |
| 9 | Cloverfield | $4.9M | -61.5 | 3,007 | 3 | $1,629 | $71.9M | Paramount |
| 10 | There Will Be Blood | $4.76M | -2.2 | 1,507 | 6 | $3,159 | $21.1M | Paramount Vantage |
Just when I felt I couldn’t feel any older than I already do, the tweens have proved me wrong again. Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour has smashed records this weekend as hordes of young girls, and some very sad fathers missing the Super Bowl, invaded theatres this weekend to the tune of $29 million. This is the highest grossing Super Bowl counter-programming in history as well as the largest bow for a film opening on fewer than 1000 screens. Presenting the film in 3D limited the number of screens it could play on but Disney has decided to expand the run past its initial one-week limited engagement due to the overwhelming response. Hear that Dad’s? You can go again and again!
Another Hong Kong horror remake opens solidly in second place. The Eye, starring Jessica Alba, surpassed industry expectations slightly but I wouldn’t expect its sight to stretch that far in the weeks ahead. I wonder how many more times it’ll take for Hollywood to realize that Alba is not exactly a bankable name.
Movies directed at males tend to fumble Super Bowl weekend. Both Meet the Spartans and Rambo dropped off over 61% and lost their rankings to more female skewed holdovers. Perhaps proving that men like to get in and get out while women have the capacity to go much longer, both 27 Dresses and Oscar underdog, Juno, saw minimal declines this weekend as they both placed in the Top 5.
There Will Be Blood added another 600+ screens to its theatre count and saw its returns drop off a slight 2.2%. By next weekend, the eight-time Oscar nominated film will officially be director, Paul Thomas Anderson’s most successful film. Excuse me but I can’t help myself … He really struck oil this time out! (Go ahead, groan.)
This week’s other wide releases, Strange Wilderness and Over Her Dead Body, Eva Longoria-Parker’s attempt at the big screen, both opened below the Top 10 and both should be on DVD and in discount bins in time for Easter. Longoria-Parker looks headed down the Jennifer Aniston road of TV to movie star transitions.
Aging holdovers fill the remaining spots in the Top 10 this weekend. They are either declining very slowly (The Bucket List), as expected (Untraceable) or plummeting embarrassingly (Cloverfield).
Next Week: Hollywood unleashes more formulaic garbage they somehow expect people will want to leave their house in the middle of winter for – the romantic comedy that reunites Kate Hudson and Matthew McConaughey, Fool’s Gold, and a comedy that seems bent on exploiting African-American stereotypes and then feeding it back to the same demographic, the Martin Lawrence vehicle, Welcome Home Roscoe Jenkins. I predict people will buy into them both.
