Not unlike the Beanie Baby popularity of the 90s, it appears that 2014 batch of Sundance docs are all the craze among indie and docu distributors. The latest rights snap up is comes from the BOND/360 folks, who after their first release (Particle Fever) have landed the Sundance Audience Award winner Alive Inside from first time docu-helmer Michael Rossato-Bennett. A firm July 18th release has been assigned.
Gist: Alzheimer’s and dementia are a reality for an increasing and often unseen population. ALIVE INSIDE follows Dan Cohen, a social worker who decides on a whim to bring iPods to a nursing home. To his and the staff’s surprise many residents suffering from memory loss seem to awaken deeply locked memories when they listen to music from their past. With great excitement, Dan turns to renowned neurologist Dr. Oliver Sacks, and together they investigate the mysterious way music functions inside our brains and our lives.
Worth Noting: The film was partially funded via a successful Kickstarter campaign.
Do We Care?: We’re game for a feel-good docu that could teach us a thing or two.