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Participant Media Move From Larrin’s “No” to Diego Luna’s “Chavez” and Yes, it is possible

Our site truly appreciates Participant Media’s Modus operandi: financing and producing feature and docu films about change. After backing Pablo Larraín’s No – the Directors’ Fortnight selected winner featuring Gael Garcia Bernal, they’ve now partnered once again with the actor’s Canana Films for Diego Luna’s Chavez which is currently being lensed in Mexico with a cast that includes Michael Pena in the lead role, America Ferrera, Rosario Dawson, Wes Bentley, Michael Cudlitz, Gabriel Mann and a small part for Bernal.

Gist: Written by Keir Pearson (only screen cred is Hotel Rwanda) this is a biopic about Cesar E. Chavez which focuses mainly on the time period where he organized the largest non-violent protest (one that lasted almost five years and had the support of many Americans including Bobby Kennedy) in U.S. history to aid more than 50,000 farm workers in California. See docu below on just that.

Worth Noting: Hats off to this pioneer: Chavez was an ardent support of worker’s rights, but his nonviolence stance, not unlike Gandhi, also made him adopt a vegan lifestyle because he also believed in animal rights too.

Do We Care?: Though Participant Media picked up the U.S. rights, they’ll be looking to offload the biopic to a company such as Sony Pictures Classics or Focus Features.

Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).

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