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Eye Candy Galore: Superbowl Ads

With little fanfare for the actual game and more interest going towards the gazillion dollar commercial spots, the Superbowl also caters to those who couldn’t care less about the sport and for those who have an appetite for quick narratives that tickle the funny bone. We also had movie trailers for eight studio pics for summer blockbuster flicks (from the noteworthy in Wall-E, Wanted and Leatherheads  to the stuff we’ve seen before (just packaged differently) with Chronicles of Narnia, Iron Man, Jumper, Semi-Pro and You Don‘t Mess with the Zohan. As much as I am psyched to see the movie trailers (the surprise is unspoiled online days before) – it is the creative agency ads that really give me that mouthwatering feel (damn Budlight, Coke and Pepsi for making us thirsty). The top tiers for me were the Ugly Betty-like Planter’s commerical and Bud Light promo featuring Will Ferell in Semi-Pro character. If you want to see the entire list of 30-plus second spots click here. Enjoy!

 

 

 

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Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at IONCINEMA.com (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).

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