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Lemon of the Week: Disney and their Trailer for Ocean

Tied with the release of Earth, Disneynature have added the odd confection of a preview trailer for the long delayed Jacques Perrin documentary film. The trailer spends more than half of the allocated 120 seconds at making some sort of self-congratulatory link between the manufactured animal kingdom television documentary films of before, and have tied it to the feature that comes from the person who gave us Winged Migration.

Lemon of the Week IONCINEMA.com

Tied with the release of Earth, Disneynature have added the odd confection of a preview trailer for the long delayed Jacques Perrin documentary film. The trailer spends more than half of the allocated 120 seconds at making some sort of self-congratulatory link between the manufactured animal kingdom television documentary films of before, and have tied it to the feature that comes from the person who gave us Winged Migration. I find it odd that Disney feels the need to step in front of what will surely be as breathtaking a docu film as Perrin’s first film, and with adage that ‘nature writes its own screenplays’
only reminds viewers of what not to expect in Oceans. This week’s Lemon of the Week goes to the marketing folk from Disneynature who created such a lame trailer.

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Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at IONCINEMA.com (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).

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