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Lemon of the Week: Disney and their Trailer for Ocean

Tied with the release of Earth, Disneynature have added the odd confection of a preview trailer for the long delayed Jacques Perrin documentary film. The trailer spends more than half of the allocated 120 seconds at making some sort of self-congratulatory link between the manufactured animal kingdom television documentary films of before, and have tied it to the feature that comes from the person who gave us Winged Migration.

Lemon of the Week IONCINEMA.com

Tied with the release of Earth, Disneynature have added the odd confection of a preview trailer for the long delayed Jacques Perrin documentary film. The trailer spends more than half of the allocated 120 seconds at making some sort of self-congratulatory link between the manufactured animal kingdom television documentary films of before, and have tied it to the feature that comes from the person who gave us Winged Migration. I find it odd that Disney feels the need to step in front of what will surely be as breathtaking a docu film as Perrin’s first film, and with adage that ‘nature writes its own screenplays’
only reminds viewers of what not to expect in Oceans. This week’s Lemon of the Week goes to the marketing folk from Disneynature who created such a lame trailer.

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Eric Lavallée is the founder, CEO, editor-in-chief, film journalist, and critic at IONCINEMA.com, established in 2000. A regular at Sundance, Cannes, and Venice, Eric holds a BFA in film studies from the Mel Hoppenheim School of Cinema. In 2013, he served on the narrative competition jury at the SXSW Film Festival. He was an associate producer on Mark Jackson’s "This Teacher" (2018 LA Film Festival, 2018 BFI London). In 2022, he was a New Flesh Juror for Best First Feature at the Fantasia International Film Festival. Current top films for 2023 include The Zone of Interest (Glazer), Inside the Yellow Cocoon Shell (Pham Thien An), Totem (Lila Avilés), La Chimera (Alice Rohrwacher), All Dirt Roads Taste of Salt (Raven Jackson).

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