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Review: POM Wonderful Presents: The Greatest Movie Ever Sold

In the end, though, the only brand that Spurlock’s film finally condemns is his own. The man is a money-making machine without the backbone to risk putting his name, and face, on a genuinely radical or incendiary idea. For these reasons, POM Wonderful is counter-productive.

Blake Williams

Published on May 4, 2011

POM Wonderful Presents: The Greatest Movie Ever Sold

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Blake Williams

Blake Williams is an avant-garde filmmaker born in Houston, currently living and working in Toronto. He recently entered the PhD program at University of Toronto's Cinema Studies Institute, and has screened his video work at TIFF (2011 & '12), Tribeca (2013), Images Festival (2012), Jihlava (2012), and the Pacific Film Archive in Berkeley. Blake has contributed to IONCINEMA.com's coverage for film festivals such as Cannes, TIFF, and Hot Docs. Top Films From Contemporary Film Auteurs: Almodóvar (Talk to Her), Coen Bros. (Fargo), Dardennes (Rosetta), Haneke (Code Unknown), Hsiao-Hsien (Flight of the Red Balloon), Kar-wai (Happy Together), Kiarostami (Where is the Friend's Home?), Lynch (INLAND EMPIRE), Tarantino (Reservoir Dogs), Van Sant (Last Days), Von Trier (The Idiots)