6. Precious Based on the Novel Push by Sapphire (Teaser Poster)
Distributor: Lionsgate Films
Tagline: Life is hard. Life is short. Life is painful. Life is rich. Life is….Precious.
Comments: Such as with In the Loop, going with a graphical representation of the film’s theme was the way to go, especially considering the films sensitive subject-matter. A striking image that almost makes you want to look away when you see that hand, it certainly warns you that Precious probably shouldn’t be your choice for date night. Apart from the prominent placement of it’s Sundance wins as a call out to cinephiles, there’s a nice tip of the hat to Saul Bass too.
 |
 |
