Weekly Eye Candy: David Fincher’s ‘Nike Fate’ Commercial

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What does a top Hollywood filmmaker do between shoots? He picks up an extra paycheck from working on commercial work from Nike. The week-long Cannes Lions honors the best in advertising work, today is reserved for television commercial work (Film Awards) and out of the batch of short list nominees we find this week’s eye candy and Silver award winning: David Fincher‘s Fate. 

Anonymous Content hired Fincher for Nike’s television ad with a story-line on how a pair of kids go through a real life obstacle course to get to play in the big leagues. A great storyboard and benefiting from many indoor and outdoor locales, Fincher merges a beautiful mix of slow motion visuals with a fluid musical score. The synopsis is: The lifelong journeys of pro football players LaDainian Tomlinson and Troy Polamalu are chronicled as their destinies collide in an NFL football game.  

 

 

 

 

Eric Lavallée
Eric Lavalléehttps://www.ericlavallee.com
Eric Lavallée is the founder, CEO, editor-in-chief, film journalist, and critic at IONCINEMA.com, established in 2000. A regular at Sundance, Cannes, and Venice, Eric holds a BFA in film studies from the Mel Hoppenheim School of Cinema. In 2013, he served on the narrative competition jury at the SXSW Film Festival. He was an associate producer on Mark Jackson’s "This Teacher" (2018 LA Film Festival, 2018 BFI London). He is a Golden Globes Voter, member of the ICS (International Cinephile Society), FIPRESCI and AQCC (Association québécoise des critiques de cinéma).

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