Opinionator

IONCINEMA.com 6.0

Published on May 8, 2017

Nicholas Bell and I will be in the trenches (to be precise: Day 9 / week 2 ) of Cannes Film Festival when IONCINEMA.com is one year shy of the legal drinking age. Back when I started this project, Michael Haneke’s pounding Code Unknown was measuring up against Wong Kar-wai’s In the Mood for Love, Edward Yang’s Yi Yi, Roy Andersson’s Songs from the Second Floor and Lars von Trier’s (what would be the Palme d’Or winning) Dancer in the Dark on the croisette.

In that seventeen year span, Haneke has added a pair of Palme d’Or wins and we’ve gone through some aesthetic changes. While we’re still in the beta launch phase, you’ll quickly notice that overall, the new IONCINEMA.com 6.0 makes for a much better reading and viewing experience. But we’ve changed more than just the drapes.

While it served us well for almost a decade plus, we’ve moved away from our Saul Bass inspirited logo design in favor of a more H. G. Wells inspired Things to Come font type. In the color emotion guide, orange is deemed extroverted and optimistic and our ionization assessment of film is visually captured in the positive/negative charge embedded within the logo.

Here are some previous incarnations of the site over the years.

Related Topics:top-stories

Eric Lavallée

Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at IONCINEMA.com (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).