So how does Yojiro Takita's Departures (Okuribito) beat out heavy favorites Israel's Waltz With Bashir and France's The Class? Smart pick ups and adequate marketing plans just don't cut it when it comes to promoting titles for Oscar campaigns and Sony Pictures Classics seemed to have botched, undersold both titles the moment the final five titles were announced.
Born from a festival that had everything to do with laughs and nothing to do with cinema, now in their 12th edition, the Just For Laughs Film Fest have pretty much developed their identity, attracted name films and talent. This year's fest will begin with a Bang! or I should say a Bong!