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Top 10 Posters of 2008: Bigger, Faster, Stronger
With Sundance in mind, the people behind the docu did a pretty good job with the poster concept even before Magnolia swoop in and bought the rights…but they took the American pop-culture icons with muscles idea and made a great mash-up with bright, cartoon colors that pop out underneath a "cloud" of darker tones.
Top 10 Posters of 2008: Hell Ride
Kudos go to the artist who created this mix-up. Though I never really cared about seeing the film, I've had a full 12 months to appreciate the color scheme and detail of the one-sheet that originally preemed at Sundance.
Top 10 Posters of 2008: Synecdoche, New York
This first appeared at the Cannes film festival and the reason why I like it so much is (for those who have seen the film) it explores the nutty life’s work of the protagonist, and though we know it’s the back of Philip Seymour Hoffman's head, it conceals the identity/face or the true nature of the author of Kaufman's madcap experiment.
Top 10 Posters of 2008: The Dark Knight
We can call Warner Bros summer promotions campaign for The Dark Knight at little excessive, but the best two things about the campaign is that they made a decision that wasn’t solely based on Hollywood greed – they kept The Joker psycho poster up even with the tragic passing of the actor and then they honored the actor when they defaced their own posters in what I would call a “meta” marketing strategy.
Top 10 Posters of 2008: Man on Wire
No huge creative construction here. The film’s main subject, a bigger-than-life character (Petit) is the size of a fly and rule of thumb - when a photograph is used as a poster image it usually equals to very little use of imagination. But all this is overruled by the story, the mystique and the mystery that is being told within the narrative of the image. If a picture is equal to a thousand words – this one might surpass that.
