Cannes 2009 Market Must: Freakonomics

We love the material and have eagerly been anticipating this picture for a while now and as far as docs film are concerned: Freakonomics is probably the hottest doc being sold in Cannes due in part to the American documentary filmmakers involved with the project (Gibney, Spurlock, Jarecki, Grady & Ewing. The first and only screening took place this morning, here is the synopsis and poster below.  

Written by Levitt and Stephen J. Dubner, “Freakonomics” has sold more than 3 million copies by using economic theories to analyze issues. Take five of the most successful documentary directors working in Hollywood today, match them to the most compelling chapters from a worldwide best selling piece of non fiction and you have Freakonomics the movie. Freakonomics is economic detective work, social theory and investigative journalism all at their most compelling and it is deeply unorthodox in its approach. Ever wondered what sumo wrestlers and Chicago school teachers had in common? Oscar winner Alex Gibney will show you the way. Tune in to see Morgan Spurlock prove the link between our names and our financial destiny. Witness Oscar nominated Rachel Grady and Heidi Ewing debunk even the most basic assumptions about what it is that really makes a good parent. And watch Sundance winner Eugene Jarecki prove the link between the legalisation of abortion and the reduction of crime in 1990’s America. Ever inventive and not for the faint of heart, Freakonomics the movie is sure to build on the international success of the book.