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Oscars 2010 – Best Picture: Indiewood Wins Over Hollywood

I remember when The Hurt Locker played at TIFF — the first screening received little fanfare – that some film distributors didn’t even bother showing up. Summit Entertainment did – and took their time with a release strategy and the rest is history. I’m curious to know what kind of exposure did the 10 noms do for the other smaller films, including my favorite of the pack in A Serious Man; this win should make plenty of foreign distributors extremely happy. Indie film triumphs once again!

The Noms:
“Avatar” James Cameron and Jon Landau, Producers
“The Blind Side” Gil Netter, Andrew A. Kosove and Broderick Johnson, Producers
“District 9” Peter Jackson and Carolynne Cunningham, Producers
“An Education” Finola Dwyer and Amanda Posey, Producers
“The Hurt Locker” Kathryn Bigelow, Mark Boal, Nicolas Chartier and Greg Shapiro, Producers
“Inglourious Basterds” Lawrence Bender, Producer
“Precious: Based on the Novel ‘Push’ by Sapphire” Lee Daniels, Sarah Siegel-Magness and Gary Magness, Producers
“A Serious Man” Joel Coen and Ethan Coen, Producers
“Up” Jonas Rivera, Producer
“Up in the Air” Daniel Dubiecki, Ivan Reitman and Jason Reitman, Producers

Who Will Win: “Avatar” James Cameron and Jon Landau, Producers
Who Should Win: “The Hurt Locker” Kathryn Bigelow, Mark Boal, Nicolas Chartier and Greg Shapiro, Producers
Who Won: The Hurt Locker
Commentary: I remember when The Hurt Locker played at TIFF — the first screening received little fanfare – that some film distributors didn’t even bother showing up. Summit Entertainment did – and took their time with a release strategy and the rest is history. I’m curious to know what kind of exposure did the 10 noms do for the other smaller films, including my favorite of the pack in A Serious Man; this win should make plenty of foreign distributors extremely happy. Indie film triumphs once again!  

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Eric Lavallée is the founder, CEO, editor-in-chief, film journalist and critic at IONCINEMA.com (founded in 2000). Eric is a regular at Sundance, Cannes and TIFF. He has a BFA in Film Studies at the Mel Hoppenheim School of Cinema. In 2013 he served as a Narrative Competition Jury Member at the SXSW Film Festival. He was an associate producer on Mark Jackson's This Teacher (2018 LA Film Festival, 2018 BFI London). In 2022 he served as a New Flesh Comp for Best First Feature at the 2022 Fantasia Intl. Film Festival. Current top films for 2022 include Tár (Todd Field), All That Breathes (Shaunak Sen), Aftersun (Charlotte Wells).

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